Data Matching

Match, merge, and enrich your records with precision

Pricing for the data matching is transparent and tied to the volume you actually use — enriched with the firmographic and data matching attributes your segmentation actually uses — so every refresh holds the same verification bar as the original build across every channel you run.

One record per customer, finally

Most B2B companies have the same customer represented in three to five systems — CRM, MAP, billing, support, data warehouse — each with a slightly different name, spelling, or identifier. Matching is how you reconcile them into one canonical record that every team can trust.

Our matching engine combines deterministic rules with fuzzy-match logic and reference data from our 100M+ B2B graph. We match on email, phone, domain, company name, and combinations of fields — every match scored and tagged so your team can auto-accept high-confidence matches and queue edge cases for review.

B2B Data Services has built data matching for hundreds of revenue teams across 14 markets, with the verification, provenance and audit trail your compliance team can sign off in minutes — so the data matching reads as an investment, not an expense, on the next QBR slide.

Performance our clients report

Based on B2B Data Services client outcomes over the past year.

100M+
Verified contacts
95%
Deliverability
42%
Open-rate lift
24h
Delivery SLA

What you can match on

01

Email ↔ Contact

Reverse lookup from email to a full contact profile.

02

Phone ↔ Person

Match phone numbers back to verified B2B contacts.

03

Domain ↔ Account

Company-domain matching with firmographic enrichment.

How Can Our Data Matching Benefit Your Business?

Done right, data matching turns a cost line into a pipeline source. Our team instruments every step so you can prove ROI, not just activity.

Because it runs on verified data with full provenance, the programme stays compliant and accurate as it scales.

In a typical engagement, clients report a 30–45% lift in reply rate and a 2–3x improvement in cost per qualified meeting within the first 90 days — measured against their baseline outbound, not vanity benchmarks.

Why Clients Choose Us?

Teams stay with our team because problems get fixed, not passed between suppliers — one chain of custody from sourcing to send.

Pricing is transparent and scoped to the programme, so you only pay for the outcomes you actually need.

The team behind every account has shipped data matching across regulated industries, multilingual markets and global rollouts — so when something edge-case comes up, it's been handled before.

Who Can Use Our Service?

From startups building a first repeatable motion to enterprises scaling ABM across regions, data matching flexes to your stage and team size.

It plugs into the CRM, sequencer and reporting you already run, so there's no migration and no process change.

If your number depends on reaching real, reachable B2B decision-makers — at any company stage — data matching is built for you. Most engagements start with a scoped pilot to prove fit before the broader rollout.

Four steps from request to results

No black boxes: a clear, repeatable path from your brief to verified records.

01

1. Brief

Share your ICP — role, industry, geography, company size, tech stack. We align on success metrics and timing.

02

2. Build

We build to spec, run multi-layer verification, and QA a statistical sample by hand for accuracy.

03

3. Deliver

Delivery is same-day where possible — CSV, XLSX, or a direct push into your stack.

04

4. Support

Post-delivery you get bounce replacement, scheduled refreshes, and a specialist on call for re-cuts.

Why clients stay with us?

Connect rates on the our team direct dials were the highest we've seen from any provider. Our SDRs stopped dreading the list.
RA
Rachel O'Donnell
VP Sales Development, Massive Dynamic
From sourcing to execution, our team runs like an extension of our internal team. Easy renewal — and the only data vendor our ops team actually trusts.
SA
Sara Novak
CMO, Acme Cloud
Onboarding took a day, not a quarter. Records mapped straight into HubSpot and the first campaign shipped that week.
KE
Kenji Watanabe
Marketing Director, Cyberdyne

Questions, answered

Request a sample and quote

Share what you need and B2B Data Services will have a tailored sample and pricing in your inbox within 24 hours.