Match, merge, and enrich your records with precision
Pricing for the data matching is transparent and tied to the volume you actually use — enriched with the firmographic and data matching attributes your segmentation actually uses — so every refresh holds the same verification bar as the original build across every channel you run.
Most B2B companies have the same customer represented in three to five systems — CRM, MAP, billing, support, data warehouse — each with a slightly different name, spelling, or identifier. Matching is how you reconcile them into one canonical record that every team can trust.
Our matching engine combines deterministic rules with fuzzy-match logic and reference data from our 100M+ B2B graph. We match on email, phone, domain, company name, and combinations of fields — every match scored and tagged so your team can auto-accept high-confidence matches and queue edge cases for review.
B2B Data Services has built data matching for hundreds of revenue teams across 14 markets, with the verification, provenance and audit trail your compliance team can sign off in minutes — so the data matching reads as an investment, not an expense, on the next QBR slide.
Based on B2B Data Services data matching client outcomes over the past year.
Reverse lookup from email to a full contact profile.
Match phone numbers back to verified B2B contacts.
Company-domain matching with firmographic enrichment.
Done right, data matching turns a cost line into a pipeline source. Our team instruments every step so you can prove ROI, not just activity.
Because the data matching runs on verified data with full provenance, the programme stays compliant and accurate as it scales.
In a typical data matching engagement, clients report a 30–45% lift in reply rate and a 2–3x improvement in cost per qualified meeting within the first 90 days — measured against their baseline outbound, not vanity data matching benchmarks.
Teams stay with our team on the data matching because problems get fixed, not passed between suppliers — one chain of custody from sourcing to send.
Data Matching pricing is transparent and scoped to the programme, so you only pay for the data matching outcomes you actually need.
The team behind every account has shipped data matching across regulated industries, multilingual markets and global rollouts — so when something edge-case comes up, it's been handled before.
From startups building a first repeatable motion to enterprises scaling ABM across regions, data matching flexes to your stage and team size.
The data matching plugs into the CRM, sequencer and reporting you already run, so there's no migration and no process change.
If your number depends on reaching real, reachable B2B decision-makers — at any company stage — data matching is built for you. Most engagements start with a scoped pilot to prove fit before the broader rollout.
No black boxes on data matching: a clear, repeatable path from your brief to verified records.
A short scoping call nails down the exact data matching segments, volume and format you want before any work starts.
Researchers assemble and triangulate the data matching records across sources, then validate each one before it qualifies for delivery.
You receive the data matching as a clean CSV/XLSX, or we push records straight into your CRM via API — enriched with firmographics.
Your data matching specialist runs ongoing refreshes, manages bounce replacements and re-cuts the data matching audience as your ICP evolves.
“Best B2B data partner we've worked with on data matching — cleaner data, faster delivery, and a senior owner who treated every order like it was their own pipeline. Renewal honesty — they flagged a segment that wasn't performing instead of upselling us more of it.”
“Connect rates on the data matching direct dials were the highest we've seen — easy renewal — and the only data vendor our ops team actually trusts with production sequencing. Easy business case to take to the board.”
“From sourcing to execution on data matching, the team runs like an extension of ours — consolidated three vendors into one and cut data spend by a third while improving deliverability. Our SDRs stopped dreading the list.”
Share what you need and B2B Data Services will have a tailored data matching sample and pricing in your inbox within 24 hours.
