Cookie Policy

B2B Data Services pairs cookie policy with the same hygiene, enrichment and execution capability used by the rest of the client roster, with a named senior owner from day one and a written bounce-replacement guarantee — so the cookie policy stays an asset on the books, not a recurring write-off.

This Cookie Policy explains how B2B Data Services ("Company," "we," "us," or "our") uses cookies and similar tracking technologies when you visit www.b2bdataservices.com (the "Site"). It describes what these technologies are, why we use them, and the choices you have to control their use. This Cookie Policy should be read alongside our Privacy Policy, which explains how we collect and use personal information more generally.

By continuing to browse the Site, or by clicking "Accept" on our cookie banner where presented, you consent to our use of cookies as described in this policy. You can withdraw or change your consent at any time.

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work, or to work more efficiently, as well as to provide information to the owners of the site.

Cookies set by the website operator are called "first-party cookies." Cookies set by parties other than the website operator are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as analytics, advertising, and interactive content.

Some cookies persist only for the duration of your browsing session and are deleted when you close your browser (session cookies). Others remain on your device for a set period of time, or until you delete them, so that the website can recognize your device on subsequent visits (persistent cookies).

2. Similar Technologies We Use

In addition to cookies, we and our service providers may use the following similar technologies on the Site:

Web beacons (also known as "pixel tags" or "clear GIFs") — tiny graphic files that contain a unique identifier and are embedded in web pages and emails to track whether content has been viewed or links have been clicked.
Local storage (such as HTML5 localStorage and sessionStorage) — used by your browser to store data on your device without transmitting it to a server with every request.
Software development kits (SDKs) and tag managers — used to deploy and manage tracking scripts on the Site in a controlled way.
Server logs — automatically record information such as your IP address, browser type, referring URL, and pages visited.

References to “cookies” in this policy include these similar technologies unless otherwise specified.

3. Categories of Cookies We Use

We classify the cookies we use into the following categories. Some cookies fall into more than one category; in those cases we treat them according to the most stringent applicable category.

3.1 Strictly Necessary Cookies

These cookies are essential to enable you to navigate the Site and use its core features, such as accessing secure areas, submitting forms, and remembering your cookie preferences. The Site cannot function properly without these cookies, and they cannot be switched off in our systems. They do not store any directly identifying personal information.

Session and security cookies that maintain authenticated sessions and prevent cross-site request forgery.
Load-balancing and routing cookies that direct your requests to the appropriate server.
Consent-state cookies that record your cookie banner choices so we do not ask you again on every page.

3.2 Performance and Analytics Cookies

These cookies collect information about how visitors use the Site — for example, which pages are visited most often, how visitors arrive at the Site, and whether they encounter error messages. We use this information to understand and improve the Site's performance and the user experience. All information collected by these cookies is aggregated and, where supported, IP addresses are truncated or anonymized.

Google Analytics (provided by Google LLC) — measures aggregate site usage, traffic sources, and user journeys.
Internal performance cookies — measure page-load timings and detect client-side errors.

Where required by applicable law, these cookies are only set after you have given your consent.

3.3 Functional Cookies

These cookies allow the Site to remember choices you make (such as your preferred region, language, or display preferences) and to provide enhanced, more personal features. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.

3.4 Targeting and Advertising Cookies

We do not use cookies to build advertising profiles of individuals, to retarget visitors with personalized advertising across the open web, or to sell personal information to advertising networks. Limited measurement cookies may be set by embedded content (for example, a third-party video player) when you choose to interact with such content; these are described below under "Third-Party Cookies."

4. Third-Party Cookies and Services

Some cookies on the Site are set by third-party services that appear on our pages. These third parties may include analytics providers, content delivery networks, embedded media platforms, and marketing-automation tools that we use to operate the Site and engage with visitors who have requested information from us. Examples include:

Google Analytics — for aggregated visitor analytics.
Google Fonts and content delivery networks — to deliver fonts, scripts, and static assets quickly and reliably.
Embedded media providers (for example, YouTube or Vimeo) — when you play an embedded video, the provider may set its own cookies.
Marketing-automation and form-handling platforms — when you submit a contact, demo, or quote request form.

Third-party cookies are governed by the privacy and cookie policies of the third parties that set them. We do not control these third parties or their use of cookies, and we encourage you to review their policies for further information.

5. How We Use Cookies

We use the cookies described above to:

Operate and secure the Site and prevent fraud and abuse.
Remember your cookie and consent preferences.
Measure and analyze how visitors use the Site so we can improve content, structure, and performance.
Provide enhanced functionality, such as embedded media and forms.
Respond to enquiries you submit through forms and follow up on requests for information about our services.
Comply with our legal and regulatory obligations.

6. Legal Basis for Using Cookies

Where required by applicable law (including the EU and UK GDPR and the ePrivacy Directive), we rely on your consent to set non-essential cookies. We rely on our legitimate interest in operating, securing, and improving the Site as the legal basis for strictly necessary cookies. Where the California Consumer Privacy Act (CCPA/CPRA) applies, we honor verified opt-out requests for the sharing or sale of personal information; we do not sell personal information collected through cookies.

7. Your Choices and How to Manage Cookies

You have several options for controlling or limiting how cookies and similar technologies are used on the Site.

7.1 Cookie Banner and Consent Controls

Where required, when you first visit the Site you will be presented with a cookie banner that allows you to accept all cookies, reject non-essential cookies, or manage your preferences by category. You can change your preferences at any time by reopening the cookie preferences control on the Site (typically accessible from a link in the footer).

7.2 Browser Controls

Most web browsers allow you to manage cookies through their settings. You can typically:

Block all cookies or block cookies from specific sites.
Delete cookies that have already been stored on your device.
Set your browser to notify you when cookies are being set.
Enable "Do Not Track" or Global Privacy Control (GPC) signals, which we honor where required by applicable law.

Detailed instructions are available from the support pages of the major browsers, including Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Edge. Please note that blocking or deleting cookies may affect the functionality of the Site and other websites you visit.

7.3 Opting Out of Analytics

You can opt out of Google Analytics across all participating websites by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout. Where required, we will only load Google Analytics after you have provided consent through our cookie banner.

7.4 Mobile Device Controls

On mobile devices, you can usually limit ad tracking and reset advertising identifiers through your device settings (for example, "Limit Ad Tracking" on iOS or "Opt out of Ads Personalization" on Android).

8. International Transfers

Some of the third parties that set cookies on the Site (such as analytics and content delivery providers) may process the resulting data in countries outside your country of residence, including the United States. Where personal data is transferred internationally, we and our service providers rely on appropriate safeguards — such as the EU Standard Contractual Clauses — as described in our Privacy Policy.

9. Retention

The length of time a cookie remains on your device depends on whether it is a session cookie or a persistent cookie. Session cookies are deleted when you close your browser. Persistent cookies remain until they expire or are deleted. Typical retention periods for cookies used on the Site range from the duration of a single session up to 24 months, depending on the cookie's purpose. Aggregated analytics data derived from cookies may be retained for longer in accordance with our data retention policies.

10. Children

The Site is intended for business users and is not directed at children under the age of 16. We do not knowingly use cookies to collect personal information from children. If you believe a child has provided personal information through the Site, please contact us so we can take appropriate action.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, our business operations, or for other legitimate reasons. When we make material changes, we will update the "Last updated" date below and, where appropriate, provide a more prominent notice on the Site. We encourage you to review this policy periodically to stay informed about our use of cookies.

12. Contact Us

If you have questions or concerns about this Cookie Policy or our use of cookies, please contact us at info@b2bdataservices.com. For requests relating to your personal information more generally — including access, deletion, correction, or opt-out requests — please refer to the contact details and procedures set out in our Privacy Policy and, where applicable, our CCPA Privacy Policy and Do Not Sell My Data notice.

Last updated: May 2026. We may revise these terms from time to time; the latest version will always be published on this page. Questions can be directed to info@b2bdataservices.com.