Put an end to dirty, decaying CRM data
Every record in the data cleansing is researched, verified and timestamped before it ships — backed by a written bounce-replacement guarantee on anything that fails SMTP inside 30 days — so renewals happen quietly instead of as a quarterly negotiation even as your ICP shifts mid-quarter.
Data cleansing isn't a one-off project — it's a capability. We start with a complete cleanse of your existing data (typically tens or hundreds of thousands of records in a matter of hours), then install the processes and triggers that keep it clean afterward.
Our cleansing engine handles fuzzy deduplication, live SMTP verification, suppression against global and account-level blocklists, and standardisation of values across every field. The output is a single, canonical record per person and per company that your teams can build on.
When B2B Data Services scopes data cleansing, you get a tailored sample and transparent pricing within one business day, with a 24-hour SLA that B2B Data Services has held across thousands of engagements — so renewals happen quietly instead of as a debate.
Typical results across recent B2B Data Services data cleansing programmes.
Fuzzy-match dedupe across name, email and company.
Re-verify every record against live SMTP.
Honour unsubscribes and bounce suppression.
Consistent casing, formatting and picklists across every field.
Data Cleansing from our team is built to move pipeline, not vanity metrics — every engagement is scoped to meetings and revenue in your CRM, so spend stays accountable to outcomes your board tracks.
A senior team owns delivery of your data cleansing end-to-end — strategy, build, launch and optimisation — so you get outcomes without managing a stack of point vendors.
Across recent engagements, data cleansing has shortened average sales cycles by 15–20% by routing every conversation to a verified decision-maker from the first touch.
Our team wins renewals on the data cleansing on accountability: clear SLAs, auditable provenance, and one team that stands behind both the data cleansing data and the campaigns it powers.
No black boxes on the data cleansing: you see the targeting, the data sourcing and the performance, and you can challenge any of it at any time.
You stay in control of the data cleansing: ownership of the data, the dashboards, and the playbooks built during the engagement remain with you if we ever part ways.
Any B2B team whose number depends on reaching the right decision-makers can put data cleansing to work, on its own or alongside our other data services.
Whether you need a quick data cleansing win this quarter or an ongoing programme, we scope it to your goals and timeline.
Data Cleansing is used by growth teams at venture-backed SaaS startups, mid-market expansion teams entering new verticals, and enterprise demand-gen leaders running parallel programmes across regions — same tooling, same SLAs.
No black boxes on data cleansing: a clear, repeatable path from your brief to verified records.
Share your ICP for the data cleansing — role, industry, geography, company size, tech stack. We align on success metrics and timing.
The data cleansing build pulls from compliant data management sources, then re-checks reachability before any record qualifies.
Delivery of the data cleansing is same-day where possible — CSV, XLSX, or a direct push into your stack.
Post-delivery on the data cleansing you get bounce replacement, scheduled refreshes and a specialist on call for re-cuts.
“Compliance signed off on our data cleansing build in one pass — the records loaded into Salesforce without a single clean-up script and our SDR team got a week back. Renewal honesty — they flagged a segment that wasn't performing instead of upselling us more of it.”
“We tested four vendors with the same data cleansing brief — this was the only sample where the direct dials actually connected, so the decision made itself. Easy business case to take to the board.”
“Our data cleansing project turned around in under a day — provenance tags on every record meant our legal team had nothing to chase across the audit. That's why we renewed before the pilot finished.”
Share what you need and B2B Data Services will have a tailored data cleansing sample and pricing in your inbox within 24 hours.
