“Best B2B data partner we've worked with on lead generation — provenance tags on every record meant our legal team had nothing to chase across the audit. One accountable team across data, sourcing and execution.”
Vikram Shah
VP Sales, Contoso
Data Services
Lead Generation
Qualified leads delivered straight to your CRM
Every record in the lead generation is researched, verified and timestamped before it ships — backed by a written bounce-replacement guarantee on anything that fails SMTP inside 30 days — so renewals happen quietly instead of as a quarterly negotiation quarter after quarter.
Overview
Leads that sales actually wants
Lead generation should be measured by meetings booked and opportunities created, not raw lead count. We agree on a quality definition up front — seniority, company size, timing, budget — and back it with a replacement guarantee for any lead that doesn't meet the bar.
Our lead-gen engine combines verified ICP data, multi-channel outreach (email, LinkedIn, phone), and human BDR qualification. Prospects are vetted before they reach your calendar, and every booked meeting comes with a briefing doc so the first conversation starts ten minutes in, not at the beginning.
For campaign teams scaling outbound, B2B Data Services ships lead generation, with transparent volume-based pricing with no minimums, no lock-ins and no surprise add-ons — so the audit trail is end to end, from source to send.
By the numbers
Results teams see from our lead generation
Averaged across B2B Data Services lead generation campaigns in the last 12 months.
Highlights
What you get
01
ICP targeting
Lead criteria aligned to your firmographic and intent signals.
02
SLA on quality
Replacement guarantee for any unqualified lead.
03
Meeting booked
Qualified meetings dropped into your sales team's calendar.
04
Pipeline reporting
Weekly reports tied to your CRM stages.
The payoff
How Can Our Lead Generation Benefit Your Business?
Lead Generation from our team is built to move pipeline, not vanity metrics — every engagement is scoped to meetings and revenue in your CRM, so spend stays accountable to outcomes your board tracks.
A senior team owns delivery of your lead generation end-to-end — strategy, build, launch and optimisation — so you get outcomes without managing a stack of point vendors.
Across recent engagements, lead generation has shortened average sales cycles by 15–20% by routing every conversation to a verified decision-maker from the first touch.
Why clients stay
Why Clients Choose Us?
Our team wins renewals on the lead generation on accountability: clear SLAs, auditable provenance, and one team that stands behind both the lead generation data and the campaigns it powers.
No black boxes on the lead generation: you see the targeting, the data sourcing and the performance, and you can challenge any of it at any time.
You stay in control of the lead generation: ownership of the data, the dashboards, and the playbooks built during the engagement remain with you if we ever part ways.
Who can use it
Who Can Use Our Service?
Any B2B team whose number depends on reaching the right decision-makers can put lead generation to work, on its own or alongside our other data services.
Whether you need a quick lead generation win this quarter or an ongoing programme, we scope it to your goals and timeline.
Lead Generation is used by growth teams at venture-backed SaaS startups, mid-market expansion teams entering new verticals, and enterprise demand-gen leaders running parallel programmes across regions — same tooling, same SLAs.
How it works
From brief to lead generation in four steps
No black boxes on lead generation: a clear, repeatable path from your brief to verified records.
01
1. Brief
Share your ICP for the lead generation — role, industry, geography, company size, tech stack. We align on success metrics and timing.
02
2. Build
The lead generation build pulls from compliant campaign sources, then re-checks reachability before any record qualifies.
03
3. Deliver
Delivery of the lead generation is same-day where possible — CSV, XLSX, or a direct push into your stack.
04
4. Support
Post-delivery on the lead generation you get bounce replacement, scheduled refreshes and a specialist on call for re-cuts.
In their words
What our lead generation clients say?
“Connect rates on the lead generation direct dials were the highest we've seen — we've moved all our list buying here since, and pipeline contribution shows up cleanly in the dashboard. Reporting tied to revenue, not vanity metrics — that's the difference.”
Paul Andersson
CRO, Wonka Industries
“We ran the lead generation sample against our CRM before buying — they re-cut the list twice as our ICP shifted mid-quarter — no fuss, no extra invoice, no scope drama. Our SDRs stopped dreading the list.”
Daniel Osei
Head of Growth, Globex
FAQ
Lead Generation — Frequently asked questions
Next step
Request a lead generation sample and quote
Share what you need and B2B Data Services will have a tailored lead generation sample and pricing in your inbox within 24 hours.