Social Media Services have played a pivotal role in branding of business. According to Social Media, today, 83% of customers prefer to connect to various brands on Facebook and 53% on Twitter.
Enterprises across the globe have taken to Marketing with Social Media as in current time, more than half of the world's population is connected online and registered with different social media platforms, resulting in increasing chances of acquiring customers through marketing on social media websites.
Social Media Services are designed in a way that it provides an open platform to directly interact with your customers. Moreover, Social Media Strategy for Businesses can attract customers by engaging them with some interactive methods like Question and Answers, Polls, etc.
The most important aspect of Social Media Marketing is generating leads and thus increasing sales to the businesses. "A survey by Social Media today revealed that 71% of Social Media users are more likely to purchase products from brands that they are connected on social media websites". Thus proving again, that Social Media Services can really boost your business and sales.